A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#9) Istanbul is The City of Cats

Differentiated Aspects of Istanbul: Istanbul is The City of Cats. I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seas…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#8) Istanbul is The City of Coffee

Differentiated Aspects of Istanbul: Istanbul is The City of Coffee. As far as we know, Istanbul met with coffee in the first quarter of the 16th century when Suleiman The Magnificent was ruling the mighty Ottoman Empire. The population was about four hundred thousands and The City could truly be considered as a cosmopolitan imperial…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.

The 3 C’s of Istanbul: Continuity, Convenience, Communication. 1. Istanbul is The City of “Continuity”. Istanbul has a continuous life and is a twenty-four-hour city where it’s possible to find everything you need at any time. You can’t see an empty high street in Istanbul’s main districts where “The City” lives without an interruption. This…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#5) Istanbul is The City of Genius

The Suleymaniye Mosque in Istanbul, Turkey. Differentiated Aspects of Istanbul: Istanbul is The City of Genius: Istanbul’s heritage offers many aspects to branding world. One of them is “The Genius” and as a symbol of it, the Great Architect Sinan of the Ottoman time. The Ottoman Turks ruled a country of nearly fifteen million kilometers…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#4) Istanbul is The City of Inspiration

  (Picture: A Gravure of Hypodrom of Connstantinopoli Where The Nika Rebellion started from.) Differentiated Aspects of Istanbul: Istanbul is The City of Inspiration: Would you imagine that nearly one thousand and five hundred years ago, people of Constantinople, rebelled against the Emperor and Empress by shouting out a very well known brand name of…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#3) Istanbul is The City of Duality

(Picture: The Great Saint Sophia where the dual character of Istanbul appears perfectly.) Differentiated Aspects of Istanbul: Istanbul is The City of Duality: Istanbul has many kind of dualities in its’ core essence such as West and East, Christianity and Islam, melancholy and joy, wealth and poverty, system and complexity. Most probably, Saint Sophia is…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#2) THE CITY

Istanbul: The City. Istanbul, a city with more than two thousand years old heritage, had many names throughout the history such as Byzantion, Constantinople and finally Istanbul. But the most significant description for Istanbul was, in fact still is, The Queen Of Cities. This was, and is a kind of expression positioning Istanbul completely in…

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Öykü Piyasası ve Markalaşma

Marka yönetimi, teori ve pratiğin mükemmel bir uyumla harekete geçirilmesi işidir. Teori işin daha bilimsel yanını ve literatürü temsil ederken, pratik ise “durumu okuma”, “strateji belirleme” ve “yaratıcı fikir ortaya koyma” tarafı ile karşımıza çıkar. Bu bakış açısı, kurumsal markalar, ürün markaları, kişisel markalar ve coğrafik markaların tamamı için geçerlidir. Türkiye  sahip olduğu kültür kodu ile…

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