Markalar Dünyasının Fay Hattı: Z Kuşağı.

Genel bir kabul ile, 2000 yılı ve sonrasında doğmaya başlayan Z Kuşağı’nın ilk temsilcileri yakın zamanda “kariyerine yeni başlayanlar” adı ile yeni bir sosyal statü elde edecekler. Özetle bebek maması, oyuncak, hazır giyim, teknolojik ürünler, kozmetik derken, bir anda otomobil lastiğinden bankacılığa kadar geniş bir endüstri çeşitliliği içinde söz sahibi olacaklar. Z Kuşağı’nın kimlerden oluştuğunu…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Final Approach Blink#12) Market Attractiveness of Istanbul

Market Attractiveness of Istanbul: Once we make a profound market attractiveness analysis for Istanbul, we will see all the before mentioned (Blink #1 to 11) – even more – differentiated aspects of Istanbul, unveiling absolute attractive points in order to make Istanbul a great City Brand. Istanbul is where Europe and Asia meet with each…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#11) Istanbul is The City of Different Sounds.

  Differentiated Aspects of Istanbul: Istanbul is The City of Different Sounds. (Picture: Boat and seagulls in Marmara Sea) The heterogeneous character of Istanbul appears the best in its sound. The voice of the sea, the voice of the people, the voice of the “Azan” (which is an Islamic call to prayer realized by the…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#10) Istanbul is The City of Sea

Photo: Prince Islands of Istanbul Differentiated Aspects of Istanbul: Istanbul is The City of Sea. Istanbul is surrounded by Marmara Sea and Black Sea and the great Bosphorus where is a real geological miracle. The Bosphorus is a stunning waterway that carries fresh water between Marmara Sea and Black Sea. Despite the inhabitants of The…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#9) Istanbul is The City of Cats

Differentiated Aspects of Istanbul: Istanbul is The City of Cats. I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seas…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#8) Istanbul is The City of Coffee

Differentiated Aspects of Istanbul: Istanbul is The City of Coffee. As far as we know, Istanbul met with coffee in the first quarter of the 16th century when Suleiman The Magnificent was ruling the mighty Ottoman Empire. The population was about four hundred thousands and The City could truly be considered as a cosmopolitan imperial…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#7) The 3 C’s of Istanbul: Continuity, Convenience and Communication.

The 3 C’s of Istanbul: Continuity, Convenience, Communication. 1. Istanbul is The City of “Continuity”. Istanbul has a continuous life and is a twenty-four-hour city where it’s possible to find everything you need at any time. You can’t see an empty high street in Istanbul’s main districts where “The City” lives without an interruption. This…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#6) Istanbul is The City of Taste

Differentiated Aspects of Istanbul: Istanbul is The City of Taste As an historical reality, best food from every corner of the Ottoman Empire were unleashed to its’ capital, Istanbul. This is an imperial aspect that Istanbul became such a capital having a great range of cuisine from Middle Europe to Balkans, from Caucasia to Middle…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#5) Istanbul is The City of Genius

The Suleymaniye Mosque in Istanbul, Turkey. Differentiated Aspects of Istanbul: Istanbul is The City of Genius: Istanbul’s heritage offers many aspects to branding world. One of them is “The Genius” and as a symbol of it, the Great Architect Sinan of the Ottoman time. The Ottoman Turks ruled a country of nearly fifteen million kilometers…

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A City Branding Approach to the Queen of the Cities, Istanbul. (Blink#4) Istanbul is The City of Inspiration

  (Picture: A Gravure of Hypodrom of Connstantinopoli Where The Nika Rebellion started from.) Differentiated Aspects of Istanbul: Istanbul is The City of Inspiration: Would you imagine that nearly one thousand and five hundred years ago, people of Constantinople, rebelled against the Emperor and Empress by shouting out a very well known brand name of…

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