Hakan Senbir / SENBİR DANIŞMANLIK LTD.
Marka Stratejisti Hakan Senbir'in "Marka Yönetimi", "İş Hayatı", "Strateji" ve "Yaratıcılık" Üzerine Yazıları.
Genel bir kabul ile, 2000 yılı ve sonrasında doğmaya başlayan Z Kuşağı’nın ilk temsilcileri yakın zamanda “kariyerine yeni başlayanlar” adı ile yeni bir sosyal statü elde edecekler. Özetle bebek maması, oyuncak, hazır giyim, teknolojik ürünler, kozmetik derken, bir anda otomobil lastiğinden bankacılığa kadar geniş bir endüstri çeşitliliği içinde söz sahibi olacaklar. Z Kuşağı’nın kimlerden oluştuğunu…
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Market Attractiveness of Istanbul: Once we make a profound market attractiveness analysis for Istanbul, we will see all the before mentioned (Blink #1 to 11) – even more – differentiated aspects of Istanbul, unveiling absolute attractive points in order to make Istanbul a great City Brand. Istanbul is where Europe and Asia meet with each…
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Differentiated Aspects of Istanbul: Istanbul is The City of Different Sounds. (Picture: Boat and seagulls in Marmara Sea) The heterogeneous character of Istanbul appears the best in its sound. The voice of the sea, the voice of the people, the voice of the “Azan” (which is an Islamic call to prayer realized by the…
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Photo: Prince Islands of Istanbul Differentiated Aspects of Istanbul: Istanbul is The City of Sea. Istanbul is surrounded by Marmara Sea and Black Sea and the great Bosphorus where is a real geological miracle. The Bosphorus is a stunning waterway that carries fresh water between Marmara Sea and Black Sea. Despite the inhabitants of The…
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Differentiated Aspects of Istanbul: Istanbul is The City of Cats. I can clearly confirm as a cat lover and an owner – even though my cats think they owned me –, most probably the happiest cats in the world are in Istanbul. Istanbul is situated by the Marmara Sea and Black Sea, so these fertile seas…
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The 3 C’s of Istanbul: Continuity, Convenience, Communication. 1. Istanbul is The City of “Continuity”. Istanbul has a continuous life and is a twenty-four-hour city where it’s possible to find everything you need at any time. You can’t see an empty high street in Istanbul’s main districts where “The City” lives without an interruption. This…
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The Suleymaniye Mosque in Istanbul, Turkey. Differentiated Aspects of Istanbul: Istanbul is The City of Genius: Istanbul’s heritage offers many aspects to branding world. One of them is “The Genius” and as a symbol of it, the Great Architect Sinan of the Ottoman time. The Ottoman Turks ruled a country of nearly fifteen million kilometers…
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(Picture: A Gravure of Hypodrom of Connstantinopoli Where The Nika Rebellion started from.) Differentiated Aspects of Istanbul: Istanbul is The City of Inspiration: Would you imagine that nearly one thousand and five hundred years ago, people of Constantinople, rebelled against the Emperor and Empress by shouting out a very well known brand name of…
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(Picture: The Great Saint Sophia where the dual character of Istanbul appears perfectly.) Differentiated Aspects of Istanbul: Istanbul is The City of Duality: Istanbul has many kind of dualities in its’ core essence such as West and East, Christianity and Islam, melancholy and joy, wealth and poverty, system and complexity. Most probably, Saint Sophia is…
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Istanbul: The City. Istanbul, a city with more than two thousand years old heritage, had many names throughout the history such as Byzantion, Constantinople and finally Istanbul. But the most significant description for Istanbul was, in fact still is, The Queen Of Cities. This was, and is a kind of expression positioning Istanbul completely in…
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